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Why Did iMedia Brands (IMBI) Stock Trade Higher Friday After Hours?

As the company prepares to disclose its quarterly results this month, iMedia Brands Inc. (NASDAQ: IMBI) has increased 9.78% at $0.5198 in after-hours trading hours on the most recent check Friday.

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When precisely will IMBI make the financials available?

On Tuesday, November 22, at 8:30 a.m. Eastern time, iMedia Brands (IMBI) will have a conference call and webcast to go through its financial results for the third quarter that concluded on October 29, 2022. Prior to the conference call, iMedia Brands will release a press release with its financial results. IMBI will stream the conference call live on the web and record it for later viewing in the investor relations area of the iMedia Brands website.

IMBI will take part in an event: In New York City, IMBI will attend the 13th Annual Craig-Hallum Alpha Select Conference. November 17, 2022, will mark the 13th Annual Craig-Hallum Alpha Select Conference at the Sheraton New York Times Square Hotel. Throughout the conference, Tim Peterman, CEO of iMedia Brands, will be available for individual and small-group discussions.

IMBI established collaboration:

Taboola (NASDAQ: TBLA) and iMedia Brands’ advertising division, iMedia Digital Services (iMDS), have engaged into a collaboration for advertising and content recommendations that will take effect on October 1, 2022. That was the fifth year Taboola offered iMDS advertising tools to help iMDS marketers increase user engagement and conversion, as well as brand-new Connexity e-commerce solutions. The most recent six-year agreement between IMBI and Taboola reinforces their relationship of ten years.

As part of the agreement, iMDS will keep using Taboola’s wide range of products, including Taboola Feed, an easily integrated feed that offers readers tailored content, including video, for a more engaging experience. Taboola Newsroom, a solution that offers distinctive editorial insights that inform how to develop more engaging content and find new coverage areas that promote devoted readership, is used by iMDS on a regular basis.

In addition to owned and controlled entertainment businesses like ShopHQ, ShopBulldog TV, ShopHQ Health, and 1-2-3.tv that reach more than 200 million US customers each month, iMDS clients also include telecom sites like Centurylink and Armstrong.

How would this help IMBI progress?

Taboola’s ongoing platform improvements and innovation, most notably with improvements to its e-commerce capabilities, have allowed iMedia Brands (IMBI) to increase user engagement, develop new e-commerce income streams, and take advantage of ongoing innovation in digital advertising. In order to grow together, IMBI and iMDS formed a strong partnership. Together, they tested, learned, and implemented solutions for their audiences, leveraging Taboola’s products for recommendations, personalization, e-commerce, and insight.

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