As the indices fall, The Trade Desk Inc. (NASDAQ: TTD) stock is trading 53% below its 52-week high. The company’s strengths, on the other hand, have been bolstered.
The Trade Desk Inc. (TTD) reported a strong retention rate of 95% in its first-quarter report. One of the world’s leading platforms for the selling of digital advertising is owned by the corporation. Advertisers, sales teams, and advertising agencies use TTD to target particular audiences with their advertisements. Mobile platforms and linked TVs supply the majority of the impressions.
Changes in the guidelines for working with users’ personal data have caused problems in this sector. Apple and Google have amended their privacy rules to restrict third-party service providers from collecting user data and targeting adverts using outdated cookies.
Some investors anticipated that this would be a huge setback for Trade Desk’s business, yet it appears that the company has even profited from it. Customer retention is a significant indicator that this hypothesis is correct.
The Trade Desk Inc. (TTD) has developed Unified ID, a modern solution that does not require third-party cookies. The Trade Desk platform can now guarantee that advertising campaigns are carried out in accordance with Apple and Google’s new privacy guidelines.
The platform also works with linked TVs, which are seeing the most rapid development as people switch from cable to streaming services. Furthermore, TTD management anticipates that Internet TV providers like Netflix will eventually begin to offer advertisements. This is a chance for Trade Desk to enhance revenue.
The Trade Desk Inc. (NASDAQ: TTD) shares are down 41.42 percent year to date (YTD) but are up 5.71 percent or $2.9 in the most recent trading session. The stock’s 12-month performance, however, is about -1.20 percent worse. The stock has dropped -50.07 percent in the last six months and -32.40 percent in the last three months. If we look at the shorter term, the week performance is up 19.71 percent, while the month performance is down -19.78 percent.