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What Is The Reason Behind Innovative Eyewear (LUCY) Stock Increasing 42% Today?

Shares of Innovative Eyewear Inc. (NASD: LUCY) were up 42.41% at $1.31 at the time of our last check in the current market trading for licensing a new brand.

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For what brand did LUCY obtain the license?

Through a deal with Authentic Brands Group (Authentic), Innovative Eyewear (LUCY) announced that it has licensed the renowned outdoor company, Eddie Bauer, for smart eyewear. Authentic is collaborating with Lucyd to increase Eddie Bauer’s eyewear selection. Eddie Bauer is renowned for making improvements across each of its product categories. The Bluetooth technology from Lucyd will help Authentic uphold its standards in this new market.

The foundation of Eddie Bauer is its dedication to innovation and research, which dates back to 1942 when it produced the first quilted goose-down insulated jacket. Eddie Bauer has filed for hundreds of patents over the course of the company’s existence on various outdoor apparel designs and recreational goods. Few brands are as well-known as Eddie Bauer in outdoor activity, thus its smart eyewear line, powered by Lucyd, will carry on Eddie Bauer’s tradition of innovative design and bold, stunning craftsmanship, and it will be a perfect fit for today’s adventurous lives.

The outdoor enthusiasts shopping for designer eyeglasses will benefit from both the protection of their eyes and the ability to stay connected to their digital life while using hands-free, open-ear headphones. Eddie Bauer’s line of smart eyewear is anticipated to debut in 2023. 250+ stores offering Lucyd Lyte in-store represent the expansion of LUCY’s retail footprint in 2022. In order to just provide distribution network flexibility for its smart eyewear, LUCY furthermore carried out a fruitful research study to locate two other manufacturing partners.

What else is LUCY preparing?

A multi-year, worldwide license to the Nautica brand for smart eyewear and related items was purchased by Innovative Eyewear (LUCY) this year. As part of the agreement, Authentic, the owner of the Nautica brand, is helping LUCY by introducing her to the owners and buyers of independent Nautica stores, Nautica.com, and the Sports Illustrated online shop. Additionally, LUCY has finished creating a dozen different designs for the first line of Nautica Smart Eyewear, which she plans to introduce in the first half of 2023.

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