The new quarterly results were the key driver of growth in shares at the April 5 closing price for Digital Marketing Tools provider IZEA Worldwide Inc. (IZEA). However, despite such an increase in IZEA stock, they are still over 40% off 52-week highs.
The IZEA stock stayed unchanged at $4.57 in the last trading session. Stock trading volume was 7.36 million shares higher than the average daily volume of 3.66 million shares over the last 50 days. The stock of IZEA Worldwide Inc. is up 15.40% over the past five days. In the last month, it is up 36.42%. Over the past three months, it has gained 149.73%. So far this year, it has gained 151.10%.
IZEA Worldwide Inc. (IZEA) rapid growth can be attributed to the high demand for digital marketing tools across all business sectors. According to management, the number of orders placed for managed services in the last quarter grew to 130%. Also, software as a service (SaaS) registrations has reached record levels. IZEA notes that the influx of new customers will have an economic effect in the coming quarters, even though orders have not led to a sharp increase in revenue.
IZEA Worldwide produces three main products, the Shake toolkit for finding influencers and collaborating with them on social networks, the Brand Graph artificial intelligence platform to analyze the effectiveness of social networks, and the IZEAx platform for marketing automation.
Now IZEA Worldwide Inc. (IZEA) market value stands at approximately $ 235 million. But its shares have risen more than 2500% in price over the past 12 months. The demand for digital marketing tools is one of the growth drivers noted above. Modern advertising campaigns include the promotion of goods on social networks and other Internet channels. Nevertheless, this new kind of marketing needs more data and tools to work effectively, where it’s hard to set up within a single organization, especially a small one. The way out of this problem is through third-party service providers such as IZEA Worldwide, which provides these services.