Is Zebra Technologies Corporation (ZBRA): Emerging From The Crisis?

The fourth quarter of 2020 has been announced by Zebra Technologies Corp (NASDAQ: ZBRA). ZBRA shares grew in price by 17 percent over the week, closing at $477.74 on February 12.


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Revenues from Zebra grew 9.7% year over year to $1.31 billion in the fourth quarter. Adjusted earnings rose to $ 4.46 per share from $ 3.56 a year ago. The company exceeded Wall Street’s expectations for revenue and earnings, free cash flow, and free cash flow.

Barcode recognition and tracking are primary focuses for Zebra when it comes to expanding sales. This is increasingly important to modern retailers and delivery services as omnichannel sales continue to increase. Zebra manufactures scanners, tags, and software related to the control of goods’ flow and creating more efficient supply chains. It is promising that in 2020, several companies turned to e-commerce and delivery services to reduce costs under the pressure of COVID-19. Zebra’s sales suffered in some segments as a consequence of many companies stopping making any infrastructure investments.

The management expects Zebra to continue selling in 2021. Zebra expects a 27 % increase in revenue and a 65 % increase in profits in the first quarter. As the coronavirus pandemic has reversed some of the losses suffered by large customers during the prior year, total sales may fall by 12 % at the end of the current year. The company now plans to renew its customers’ investments in infrastructure upgrades. Investments in ZBRA shares rose as a result of investor optimism.

Zebra Technologies Corporation (ZBRA) finished the standard trading session at $477.74, a gain of 1.63%. A total of 0.5 million shares were traded during that period, and this stock is currently trading at an average volume of 344,69K shares per day. The 52-week highs and lows are important factors in considering the stock’s current and future price. Shares of Zebra Technologies Corporation (ZBRA) are currently 0.01% below their 52-week high and 218.37% above their 52-week low.

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