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NKE Stock: What sets Nike Inc. (NKE) apart from its competitors?

It is no secret that Nike Inc (NKE) is one of the world’s most famous and most loved sportswear brands. The company has faced challenges throughout its history, both geographically and in regards to the product range. There are various e-commerce sites selling anything from shoes to men’s, women’s, and children’s clothing, accessories, equipment, and even subscription services.

The year 2020 marks Nike’s first year of declining earnings after decade-long growth, similar per-share figures. Yet, analysts see Nike’s annual earnings per share (EPS) growing 34% in the next five years. Over the last five years, Nike stock is up nearly 200% compared to its stock value. Despite a general decline in 2020, Nike’s stock gains reached around 40% this year.


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A study estimates that the global sportswear market was worth $167 billion in 2018, with a projected value of $248 billion by 2026. Since Nike is a leading company in such a market, it is well-positioned to increase its revenue and profits in the upcoming years. Additionally, Nike has a large market share and is committed to helping its customers attain the best selling experience possible.

Through Nike Inc (NKE) app, website and stores, and to a lesser extent through distributors, Nike has taken the course of direct selling to consumers over the past years. In the coming years, the company should enjoy strong profit growth as a result of this transformation. Nike has seen its digital sales grow at an 82% -84% rate during the past two quarters, with the company’s share of sales to at least 30% – a milestone it previously planned to attain only by 3023.

In recent years, Nike executives have expected computer-based sales to surpass 50%, leading to significantly higher margins than they currently have. Digital sales continue to grow strongly even after physical store openings, based on recent global retail trends and surveys. Nike’s loyalty program added over 70 million new members during the COVID-19 pandemic, and it generated 7.5 billion brand impressions on social media during the last quarter.

Returning sports events in 2021 should help Nike Inc (NKE) launch significant marketing campaigns promoting its brands. A fan base of sports fans wearing Nike clothes is a powerful marketing tool for Nike. Earnings per share are expected to recover to $3.02 by fiscal 2021 as Wall Street expects Nike to surpass its expectations.

Nike Inc (NKE) has a year-to-date performance of 2.57%, with a performance of 8.62% for the past seven days. The stock price index is up 1.94% in one month and 13.95% in three months. During the past six months, it has performed with a score of 44.46%. Even more impressively, at 44.72%, during the 52 weeks of the year.

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